Sao Paulo, affectionately called “Sampa” by its residents, is the leading, business-oriented city in Brazil. The urban center also offers an exciting nightlife and unmissable, all-you-can-eat steakhouses (churrascarias). With many museums, cultural attractions, concert halls, and theaters, Sao Paulo is one of the cultural centers of Brazil. Introduction to Sao Paulo – Overview – Culture – Orientation/Location – Climate and When to Visit – Sightseeing Highlights – Ibirapuera Park – Vila Olimpia Nightlife – Hiking in Serra da Cantareira – Mercado Municipal – Sao Paulo Museum of Art – Sao Paulo, Corinthians, or Palmeiras Club Football (Soccer) – Sao Paulo Cathedral – Shopping in the Jardins District – Bom Retiro and Luz Historical Districts – Sao Paulo Art Biennial – Carnaval – The Party of the Year – Recommendations for the Budget Traveler – Places to Stay – Places to Eat & Drink – Places to Shop